“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. 1 6 VTS Toys Vm-020 Páramo Ranger The Road To Hell Furiosa Figura Vm020 DamTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.
A member’s experience with your association or nonprofit used to look different.1 6 Women Figure Head Sculpt Female for 12 Hot Toys Phicen Kumik Body Toy A They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.1 6 Worldbox Durable Figure Zombie AT019 Wounds Body & Head
Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.